Over the past couple weeks, I began to perform research and decided to contribute to the "Sport" section where I will be adding on a new topic which is Tennis. More specifically, I would like to perform a detailed analysis of how Tennis as a sport has grown in popularity because of social media. Sporting brands such as Nike, Adidas, and Uniqlo have all decided to select certain tennis players to become their brand ambassadors and in order to market their brand and products successfully, these companies utilize the players social media. I would add in a detailed explanation of how superstar tennis player "Roger Federer" has switched sporting brands from Nike to Uniqlo and how in over just a couple months, have transcended the clothing brand into such a successful sporting brand utilizing his popular social media accounts. In addition, I decided to add an image into "NBA Social Media" to manifest to readers on what specifically are the social medias mentioned. I will perform grammar checks throughout the topic and see how I could perfect the topic as well.
New media has provided a great sense of mass communication for people all around the world; however, this does spark a major issue in today's society. That major issue is privacy and confidentiality. When a social media account is created, users are typically asked for private information regarding their personal biography, lifestyle and family and friends. In almost all of these new media, you are given the option of whether or not you want only your friends to see it, or you want the entire social media community to be able to see it. Over the years, many users are claiming that their privacy is not so "private" anymore considering that there are many loopholes for others to be able to learn about your private information. You can always use a friends account to view this person's private information and because of that, it defeats the purpose of a private account. Confidentiality is another issue considering that nothing is confidential. A private group on Facebook
Hi Kevin,
ReplyDeleteI think over these past years Tennis as a sport has grown in popularity since more people have developed an interest for it. Also, it is interesting how you pointed out that Uniqlo has recently evolved as a sports brand. Since it is not relatively known for its active-wear and having such a well known tennis player will definitely help its publicity.