Ever since the creation of new media, this has allowed users and content creators all across the globe to be able to express their opinions and their work as well. New media has created a plethora of social media platforms and with the additions of applications like Photoshop, Premier and other editing visual apps, this has pushed content creators to work hard and produce better content. As a result of this, new media is able to foster creativity because creating the content is one thing, but being able to publish and show the worldwide is another. A prime example of new media fostering creativity was when a user on Youtube created a music video of Disney characters dancing in the song "Crank That Soulja Boy".
Mashups "are made by editing together snippets of animated movies and TV shows. The finished products look like music videos in which the cartoon characters do the singing" (Barnes, 3). Creative video creators are always passionate about combining the best of both worlds and what better place to do it than with the most iconic 2000s hip hop song and the most iconic Disney characters, "Simba" and "Winnie the Pooh"? Typically "The Walt Disney Company" is extremely strict in terms of having non-Disney related workers create content out of their work; however, this mashup of Disney characters dancing to "Crank That Soulja Boy" was an exception. Disney has knowledge of this video existing but did not force the user to take it down. The reason for this was even Disney themselves were able to get a laugh out of this and the creator of this mashup was extremely talented. "The videos started gaining in popularity and users edited together versions using characters owned by other big media companies" (Barnes, 3) was so impressive that even large corporate owners did not even bother to take it down because of the amusement that it brought along. This comes to demonstrate how two simple ideas were able to be mashed up by a content creator which enable himself to broadcast his creativity around the world and even to the biggest names because of the new media that was created.
Sources:
Mashups "are made by editing together snippets of animated movies and TV shows. The finished products look like music videos in which the cartoon characters do the singing" (Barnes, 3). Creative video creators are always passionate about combining the best of both worlds and what better place to do it than with the most iconic 2000s hip hop song and the most iconic Disney characters, "Simba" and "Winnie the Pooh"? Typically "The Walt Disney Company" is extremely strict in terms of having non-Disney related workers create content out of their work; however, this mashup of Disney characters dancing to "Crank That Soulja Boy" was an exception. Disney has knowledge of this video existing but did not force the user to take it down. The reason for this was even Disney themselves were able to get a laugh out of this and the creator of this mashup was extremely talented. "The videos started gaining in popularity and users edited together versions using characters owned by other big media companies" (Barnes, 3) was so impressive that even large corporate owners did not even bother to take it down because of the amusement that it brought along. This comes to demonstrate how two simple ideas were able to be mashed up by a content creator which enable himself to broadcast his creativity around the world and even to the biggest names because of the new media that was created.
Sources:
- Barnes, Brooks. “Disney Tolerates a Rap Parody of Its Critters. But Why?” The New York Times, The New York Times, 24 Sept. 2007, www.nytimes.com/2007/09/24/business/media/24crank.html.
I have to agree and say that new media has definitely pushed creators to work harder. This is evident with daily vloggers who are constantly recording and editing new videos everyday and it just goes to show how the possibilities and limits are endless.
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